“Doubling down on tablets”

Andy Rubin at MWC 2012:

“2012 is going to be the year that we double down and make sure we’re winning this space.”

Winning what? Channel sales (aka shelved, but not bought, product)? The race to the bottom?

“The educated consumer realizes now that they’re either picking the Apple ecosystem or the Microsoft ecosystem or the Google ecosystem…we’re going to do a better job at making people understand what ecosystem they’re buying into.”

Translation: Apple is leaps and bounds ahead, Microsoft will be there soon, and we’ll just spread FUD so no one notices that we’re an ad-company that sells your information to our customer – the companies spending ad money.

“Fundamentally you shouldn’t have to have a third-party developer build his app twice.”

He was talking about the glaring problem of lack of high-quality apps for Android tablets, and then goes on:

“there has to be an education process and developers have to do the work of making their apps tablet-aware”

Huh? I thought they shouldn’t have to do that?

This is the real problem:

Nobody buys these tablets.
12 million in two years sounds nice, but those are not sales to end-users. Very much unlike iPad, which Apple has sold over 50 million so far – 15 million in the last quarter alone.

If no one buys the tablets, no one will buy the apps. Developers know that. They’re no stupid.

Developing for Android’s fragmented markets (40+ markets for 500+ devices) is difficult. Developers know that. They’re not stupid.

The massive fragmentation problem in Android’s versions is even worse in the tablet segment. Developers know that. They’re not stupid.

So, since the developers know all that, and more, and are not stupid…what gives? I’ll tell you: Google can “double down” all they want in 2012…it’s going to be the year of iPad. Again.

Andy Rubin’s comments via The Verge.

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One comment on ““Doubling down on tablets”

  1. […] Built one or two Nexus tablets, with Jelly Bean (the next version of Android) in mind. Double down (Hi Andy!) on the ecosystem by building Google apps that adhere to a strict UI/UX design. Update them […]

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