You got a dual 1.5 Ghz processor coming? Oh yeah? Well I got a quad-core 1.2 Ghz processor coming with a better GPU. Really? You got a 1.2 Ghz quad-core processor? Well I got a quad-core 1.5 Ghz processor, and my on-board GPU is four times faster than yours and my screen technology is better and bigger. And my camera has bookoo-awesome Werner Klemperer optics with a gazillion more megapixels than yours.
What this one-upmanship among the vendors causes is a case of extreme device build-up and market confusion. And instantaneous buyer’s remorse. Case in point, Samsung.
Just how many more Android products does Samsung intend to release to this market this year? A Galaxy Tab 2 10.1, two different flavors of Galaxy Notes (one of which is barely different from the Galaxy Tab 2 10.1) , several intermediate sized superphones that I’m sure I’m completely forgetting, and of course, this completely ridiculous Galaxy S III that is purported to have a 1080p Blu-Ray resolution display with a quad-core processor and LTE.
It’s bad enough that my blasted Samsung Galaxy Nexus — which, by the way, I’m finding its market-leading Android 4.0.2 plain-Jane Google Experience OS be buggy as all hell and am really aggravated that the promised bug fixes have not been released yet. Isn’t the whole damn point of buying a Nexus is that it gets the updates first?
If you think things are nuts now, just wait another week until Apple announces the iPad 3 or whatever it ends up being called. Then the Android tablet arms race will have to scramble escalate even further to attempt counteract that problem. Which they will all fail to do.
And by September of 2012 when iPhone-whatever-number-they-call-it is released, they’ll have to scramble to boost specs even further. Sadly, they won’t do it with innovation, superior customer support, solid build quality and product refinement, which is what they should be doing.
Oh and Apple? They may only refresh their smartphone and tablet products once a year, but you can bet that if you buy a iOS device, it will get several software upgrades when the latest and greatest product comes along, long after the end of your warranty and the end of your wireless contract.
Apple’s track record with this sort of thing speaks for itself. Walled garden or not, the company takes care of its customers. This is how you build brand loyalty — not by releasing product of the month and so quickly abandoning the poor schmucks that bought your last device.
Read the whole thing here. It’s a great piece.