ZDNet’s Jason D. O’Grady is at it again. Slamming Apple in his entitlement piece The sheer and utter failure of Apple’s online store.
Let’s listen in:
#FAIL. That’s the grade I give Apple’s online store for its performance yesterday. And someone’s head should roll.
“What’s your point?” I can almost hear you asking. My point is that if my one-year-old son and 81-year-old mother-in-law know about the iPad, then it’s popular. And Apple knows this.
Yet despite its reputation for being a supply-chain jedi and manufacturing ninja, Apple didn’t anticipate that a lot of people would want to order iPads the moment that the Apple Store opened for business.
…he asks sarcastically….
As soon as Apple took down the tacky “We’ll be right back” post-it note on its billion-dollar-bill printing press (known as the Apple online store) yesterday the site slowed to a crawl and started throwing errors like it was serving Active Server Pages from a netbook connected to an old ISDN line in Tim Cook’s basement.
Tacky, really? The only thing tacky I can see here is the way Jason phrases his article…
That’s right, the most valuable company in the world, one with $100 billion in liquid assets couldn’t afford toss a few million at its ecommerce server farm so that it could take money from frothy-mouthed consumers who couldn’t wait to pony up the $500 to $1,000 per unit to buy Apple’s shiny new toy?
Yep, it’s that easy. NOT!
The answer is actually quite simple. When there will be a lot of demand, plan for it. Estimate how many people will place pre-orders on day one (in 2011 Apple sold 300,000 iPad 2s on the first day, so I’d plan on 3 million) then build the appropriate capacity. Then maybe double it again.
I’d allocate half the machines at Apple’s new server farm in Maiden, NC to be a giant application farm just for taking iPad orders, then I’d allocate the other half as a hot fail-over if the first batch of servers failed. To hell with iTunes Match or iCloud or whatever else Apple is using it for.
Then it should have two more contingency plans.
Wow, I mean really wow…there’s so much absence of technical know-how in this piece, I don’t even know where to begin….
I know a thing or two about scaling big apps for millions of customers coming in thru the internet to access your wares, and let me tell you one thing: Jason D. O’Grady does not have the slightest clue how this works.
If you (Jason) care to find out about it, feel free to contact me, but I have a felling that this is not really what your article is about, right?