Mathew Ingram ( @mathewi ) on Google+’s real problem.

Mathew Ingram at Gigaom:

So it’s easy to see why Google would want a network like Google+ — among other things, it provides all kinds of data about users that could be useful for ad targeting (which seemed to be the real impetus behind the company’s initial insistence that users provide real names instead of pseudonyms). But why do users need it? That one is a lot harder to answer, and the short version may be simply that they don’t.

The whole article is full of interesting links and opinions. Read it here.


One comment on “Mathew Ingram ( @mathewi ) on Google+’s real problem.

  1. […] I couldn’t agree more. Share this:FacebookTwitterLinkedInLike this:LikeBe the first to like this post. This entry was posted in Blogs, Thoughts and tagged Devin Coldewey, Gigaom, Google, TechCrunch, technology. […]

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