But it’s open! Part VIII.

Dieter Bohn for The Verge:

Earlier this week, a report came out showing that some apps on Android use more than twice the power they actually need because they’re running ads.

Shocker! Pulling ads eats battery power.

However, it’s a difficult challenge: the firm found that the ads on the Android version meant that Angry Birds was using 3.5 times more signaling (the total number of network connections) than the iPhone version.

To be fair: Angry Birds is being used as an example, because of their popularity. All other apps are about the same…free apps that is.

Ultimately, the best solution is the most direct: Google needs to find ways to make Google Play a destination where consumers are willing to spend money.

Good luck with that.

Until and unless Google can build an ecosystem of consumers willing to part with their money directly, both the company and Android developers will be forced to depend on advertising revenue. In the meantime, Android users would be well-advised to keep a spare battery handy.

…and suddenly everything makes sense…openly.

You can read the whole piece here.

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