ZDNet’s @rbilton apologizes for Consumer Reports’ link-baiting iPad “heat” issue.

Ricardo Billton for ZDnet:

But it’s hard to pin too much blame on Consumer Reports. As with most online publications, the site faces imperatives on multiple fronts. While its mission to “work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves” is a sound one, dealing with the web means dealing with the obligations of page views and other traffic metrics. That means milking stories like this one for all they are worth.


Consumer Reports only mission is the one they state. They have strayed from that mission, and in turn many consumers have turned away from them. Now they’re trying the link-bait game. Why a ZDNet writer, and obviously an editor too, think that’s ok is beyond me.


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