I’m have to admit being a bit baffled by how nobody else seems to have done what Apple did with the Macbook Air – even several years after the first release, the other notebook vendors continue to push those ugly and *clunky* things. Yes, there are vendors that have tried to emulate it, but usually pretty badly.
I think one of the things that made Apple able to do this was how focused they’ve been able to stay. They really have rather few SKU’s compared to most big computer manufacturers, and I think that is what has allowed them to focus on those particular SKU’s and make them be better than the average machine out there.
Sure, they have *some* variation (different amounts of memory etc), but compare the Apple offerings to the wild and crazy world of HP or Lenovo or Toshiba. Other hardware manufacturers tend to not put all their eggs in a single (or a few) baskets, and even then they tend to hedge their bets and go for fairly safe and boring on most offerings (and then they sometimes make the mistake of going way crazy for the “designer” models to overcompensate for their boring bread-and-butter).
Quite interesting interview. You can read it at the link above.