WWDC vs. Google I/O. or why Google tries to be like Apple.

An interesting thought has occurred to me as I saw the schedule for Google’s I/O conference which starts tomorrow:

Google is trying to be Apple, but they’re completely misleading everyone. Huh, you say? Well, let me explain:

Let’s have a look at what Apple announced at WWDC:
– MacBook Pro with Retina display
– MacBook Pro
– MacBook Air
– iOS 6
– Apple Maps
– Passbook
– OS X Mountain Lion

Now let’s look at Google’s schedule for I/O:
– Google Cloud
– Android@Home
– Nexus Tablet
– Android 4.1 Jelly Bean
– Google Maps
– Wallet

Both lists are incomplete, but you get the point.

Just for giggles: What is Apple making it’s money with? The stuff they announced, and shipped right away, at WWDC? You don’t say…
What is Google making it’s money with…to the tune of 95%+ of their entire earnings? Ads.

Google isn’t showing off their core business, they’re showing money-losing projects to make it look like they’re like Apple. But they’re not. Google is an advertising company, and it’s customers are other companies. All the products they’re expected to detail at I/O are there to help them sell more ads, not to satisfy the end-user.

Think about that for a minute.


2 comments on “WWDC vs. Google I/O. or why Google tries to be like Apple.

  1. Interesting point. But to challenge it a bit…

    Just because Google makes 95% of their profit from one thing, that doesn’t mean that they don’t see big potential in other markets/strategies too. The top tech companies understand that you can’t just sit on your laurels, hoping that the old money-making machine will keep cranking on while you do nothing else. You have to keep innovating, no matter how many billions are currently flowing into your coffers. Things change fast in the digital world and you have to stay one step ahead.

    With the Nexus 7 and Play Store expansion, Google are now making a strong move towards an Amazon-style content business. I wouldn’t be surprised if we start to see a shift in their profits and they start making good money from consumer content over the next few years.

    And just to say: I went to Google I/O and didn’t get any sense of Google staff just putting on a show for the sake of it. They care passionately about these products and services, even if they’re just ‘side projects’ from a pure financial perspective.

    And you can spin the argument on its head and make basically the same point as yours, but in a positive light: Simply by getting more people online, they’ll be able to sell more ads and therefore make more profits. So that means they can afford to spend billions just on making the Web a better place for everyone.

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