On the iPad “Mini”… @daringfireball

I’m going to say it: I really, no REALLY, do not believe that Apple will make a smaller iPad.

I don’t care what The Wall Street Journal, Bloomberg, and Daring Fireball say. It won’t happen.

Really, I don’t mean any disrespect by mentioning the three sources above – there are many others, but I chose to use the most prominent one’s. It’s simply not logical for Apple to make a smaller iPad, and here’s why:

– The Jobs doctrine. No matter what you say, Steve made it perfectly clear.
– Apple has already produced various sizes of the iPad for years, and has decided that it’s not worth it.
– The margins would be too low. Apple is not in the market share game.
– No leaks so far. At least no legitimately sourced one’s.

Anyhow, I may be wrong, but I’m willing to bet that I’m not.

Edit: ZDNet’s Adrian Kingsley-Hughes agrees with me.

2 comments on “On the iPad “Mini”… @daringfireball

  1. Odi Kosmatos says:

    I’m on the fence, but have comments to your bullet points (just food for thought):

    1) “Steve made it perfectly clear.” –> What he really said was: “The 7-inch form factor is not a good size for tablet applications” and “7-inch tablets should come with sandpaper, so that users can file down their fingers so they can use them.“. But… what if it is a 7″ tablet that’s more of a large iPhone than a small iPad and runs iPhone apps (which, after much thought, I’m not as excited about, but it isn’t so far fetched). I describe it on temes.wordpress.com.

    2) “Apple has already produced…not worth it.” –> Fair enough if you aren’t pulling this out of thin air.

    3) “The margins would be too low.” –> They have been making the $199 960×640 retina iPod touch, for a couple of years now. Two years, iPhone 4S and iPad 3 later, you are convinced they can’t make the same margins but on a larger device? I’m not.

    4) There were no leaks for the original iPad, either. Tim Cook said they were doubling up on security. Why would he say something useless, he doesn’t strike me as a blathering fool. I think it is already being implemented.

    • scottph says:

      Alright, all valid points. Let me reply:

      1. What would be the use case for such a device with iPhone apps? If they made a 7″ iPad it would almost certainly be the resolution of the iPad 2, meaning compatible with iOS apps that already exist. That said, it still doesn’t change the fact that 7″ tablets suck for anything but movies.
      2. Actually, Tim Cook, or Steve himself, said that they toyed around with many smaller form factors at the iPad 2 introduction (I believe it was then), and that they came to the conclusion that it’s no good – then the sandpaper remark followed.
      3. The reason they can have nice margins with the devices you mentioned is that they’ve been making them for years, honing their manufacturing skills, and those of their suppliers. A 7″ iPad would be a completely new form factor, with (presumably) new innards, because the tried and tested components won’t fit the smaller size without redesigning some of them. Lot’s of R&D for a low price point. An Example: The A4 or A5 of the two current iPad’s are rather large…battery life in a smaller form factor, powering lots of pixels, would suffer, and I don’t believe Apple is willing to compromise.
      4. True, but Apple’s been very guarded about new products for years now, and still almost all their new products (or parts thereof) were leaked months prior. There’s not been a single leak of a 7″ iPad component afaik.

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