Please…stop talking up the unicorn iWatch already!

This is what the CEO of Swatch, the largest swiss watch maker, had to say yesterday:

…”consumers buy watches as a fashion item and prefer versatility…”

Seriously, stop thinking like a geek (the 0.01%), and more like a consumer. Nobody wants a watch that needs to be charged daily, that looks the same every day, and that interrupts all kinds of situations with alerts. It’s not happening.

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