With some exceptions, Apple has announced just one major update to the iPhone and the iPad per year. Some say this one-per-year pace is too slow for such a competitive industry where consumers want to buy only what’s new, newer, and newest. But for anyone who is already an Apple customer, once a year can sure come around quickly.
This is the key to understanding why analysts and Androids do not, and probably never will, get Apple and it’s customers.
They need to get the latest gadget, either because their three-months old one isn’t capable of running the latest software, or because they just have to have the latest, even if they keep loosing money in the process of “upgrading” every few months.
They don’t understand that once you switch, there’s no need for that anymore for a few years.