Over at Gizmodo Brian Barrett has an article titled: The Biggest Mistake People Made About the iPad, and I really need to say something about it.
Not really the headline, which seems intriguing at first, but about the content. He starts of with
The original iPad certainly had its detractors. But for all the myriad complaints about that big ol’ bezel, the lack of cameras, the name, and so on, there was one refrain that echoed loudest among the haters: It’s just a big iPhone.
…aaand that’s where the trouble starts: Nobody, and I mean nobody said that. People said exactly what he’s saying later on:
You know what? They were wrong. We all were. As Farhad Manjoo points out in Slate, the iPad isn’t an iPhone at all. It’s an iPod. And more than anything, that’s why it’s been so successful.
For reference: The original article at Slate.
So yeah, that’s where the whole thing falls apart, isn’t it?
He goes on to proclaim that the iPad started out with around 90% of the tablet market, then fell to about 60%, but if you don’t count the Kindle and the Nook it’s still around 80%. Seriously? Who counts Fire’s and Nook’s as tablets? I mean as tablets competing with the iPad? Right, no one. Besides, selling “into the channel” isn’t the same as “selling to the end customer”, the latter of course being what Apple does, and the former being what the others do.
Then he points out that the iPad is “out-muscled” by the like of the Transformer Prime. Really? Where? How? When did that happen? Not even the iPad 2 is outperformed by those tablets…at all. Especially in any category that counts for anybody, like say…the ecosystem, the responsiveness, the none existent learning curve, the concise UI/UX, etc.
After this we’re treated to the ol’ “it’s an expensive toy” – yeah, amateur hour is over and all that. How has that worked out by the way?
Not missing a step it’s on to the “the competition will throw everything they have at it, and that’s why it will be like the iPhone”. So, the “competition” hasn’t thrown everything at it yet? Ok, when will we see that? They’re clearly waiting for something then, right? I guess we’ll see it when the “Galaxy 9.2938569496836274987 Super Duper HD Ha-Retina! foldable waterproof up to 1000 meters with 100 ports for 699,- plus a 10-year contract” tablet comes, right? Yeah, because we haven’t seen that before.
Brian leaves us with
The iPad has existed comfortably as an iPod, yes. And enjoyed the same ridiculously excessive success. But the romp may be just about over. Amazon. Samsung. Microsoft. Asus. Nvidia. Barnes & Noble. They’re going to fight the tablet war for as long as it takes. The only question now is if there’s any ammo left.
Read it here, if you must.